When Virality Takes an Unexpected Turn: Lessons from My Daughter's YouTube Journey

I’ve got to share something wild that happened recently. So my kiddo, bored out of her mind one summer day, decided to kick off her own YouTube channel. And guess what? Within no time, one of her videos went crazy viral! 20K views and counting...

Why You Must Build Your Own Email List (And It's Not What You Think)

Have you ever had one of those "You've got to be kidding me!" moments? For me, it was booting up my computer, sipping my morning green tea, and finding out I've been put in "LinkedIn jail!" If you recall, I did mention it in my last email...

Cold Outreach: The Unexpected Party Crasher

Now, let's broach the subject of cold outreach. I'll be the first to admit, cold emails and DMs have been my partners in crime when it comes to roping in leads. But through the maze of experiences, one truth stands tall: the power of a curated email list is unparalleled.

Cold outreach on social media feels a lot like being that uninvited guest at a swanky soirée, wondering why no one's keen on sharing a dance. We've all been there, haven't we? That awkward space where you're trying to mingle, but the room's vibe isn't on your side. That's cold outreach in a nutshell for you – a roller coaster of emotions where love and loathe intertwine.

Living Before Leading: The Crucial Ingredient in Online Business Success

So, there I was sipping my morning green tea, minding my own business, when – ding! – a DM makes its way into my inbox. Intrigued, I opened it to find an online “guru” promising me the golden keys to a 6-7 figure kingdom. Sure, the pitch was as sweet as the occasional honey in my tea, but something felt off. A little digging, and voila! When I decided to pull back the curtain, asking some deeper questions, guess what? They hadn’t walked that golden path themselves... Here's the #1 principle people don't get

No Measurable Results from Your Content Strategy? You Might Be Doing It Wrong

You know, I've bumped into all sorts of marketers in my time online. Some are just getting their feet wet, testing the waters of the digital world. Others have been coaching for a while, serving up their expertise to others in their field. And then, there are the ones who are absolutely crushing it. Those superstars, they've all got a secret sauce...

5 Effective Blogging Tactics No One Talks About

Feel like you're spinning your wheels with your blog content that doesn't seem to resonate or convert? You're definitely not alone. Everyone seems to focus on strategies to drive traffic to their blogs. Yet, there's little emphasis on how to craft blog content that doesn't just attract readers, but also engages and converts them, ultimately building your subscriber list. That's the less explored side of the story, and that's exactly what we're going to tackle today.

As a digital marketer and business coach, I've had my fair share of trials and triumphs in the blogging world. I can tell you from firsthand experience that success in blogging is not just about creating content, but creating the right kind of content. So, let's dive in and explore these effective blog writing tactics that no one is talking about.

Why I declined to join the Big Facebook Groups to promote myself

I understand the appeal of joining these big Facebook groups. Indeed, Not sure if this happened to you, but I'm frequently pitched by large Facebook group administrators who urge me to join their paid groups.

They make tempting promises about gaining instant access to their substantial, supposedly engaged audience. It's like the digital equivalent of renting a storefront in a busy mall – but just as rent doesn't guarantee foot traffic or sales, neither does a membership fee in these groups.

Sure, I would be in the vicinity of a lot of potential customers. But let's not forget that in these massive groups, members' attention is constantly being vied for by other businesses. In such an environment, the relationship between me and potential clients is fundamentally transactional.

Despite these persuasive pitches and the promise of a readymade audience, I've chosen to take a different route. The reasons for my decision against joining these paid Facebook groups are multifaceted and based on the principles of authentic audience building. Here's why...