Living Before Leading: The Crucial Ingredient in Online Business Success

So, there I was sipping my morning green tea, minding my own business, when – ding! – a DM makes its way into my inbox. Intrigued, I opened it to find an online “guru” promising me the golden keys to a 6-7 figure kingdom. Sure, the pitch was as sweet as the occasional honey in my tea, but something felt off. A little digging, and voila! When I decided to pull back the curtain, asking some deeper questions, guess what? They hadn’t walked that golden path themselves... Here's the #1 principle people don't get

Why I declined to join the Big Facebook Groups to promote myself

I understand the appeal of joining these big Facebook groups. Indeed, Not sure if this happened to you, but I'm frequently pitched by large Facebook group administrators who urge me to join their paid groups.

They make tempting promises about gaining instant access to their substantial, supposedly engaged audience. It's like the digital equivalent of renting a storefront in a busy mall – but just as rent doesn't guarantee foot traffic or sales, neither does a membership fee in these groups.

Sure, I would be in the vicinity of a lot of potential customers. But let's not forget that in these massive groups, members' attention is constantly being vied for by other businesses. In such an environment, the relationship between me and potential clients is fundamentally transactional.

Despite these persuasive pitches and the promise of a readymade audience, I've chosen to take a different route. The reasons for my decision against joining these paid Facebook groups are multifaceted and based on the principles of authentic audience building. Here's why...