Why You Must Build Your Own Email List (And It's Not What You Think)


Why You Must Build Your Own Email List (And It's Not What You Think)

Have you ever had one of those "You've got to be kidding me!" moments? For me, it was booting up my computer, sipping my morning green tea, and finding out I've been put in "LinkedIn jail!" If you recall, I did mention it in my last email...

Cold Outreach: The Unexpected Party Crasher

Now, let's broach the subject of cold outreach. I'll be the first to admit, cold emails and DMs have been my partners in crime when it comes to roping in leads.

But through the maze of experiences, one truth stands tall: the power of a curated email list is unparalleled.

Cold outreach on social media feels a lot like being that uninvited guest at a swanky soirée, wondering why no one's keen on sharing a dance.

We've all been there, haven't we? That awkward space where you're trying to mingle, but the room's vibe isn't on your side. That's cold outreach in a nutshell for you – a roller coaster of emotions where love and loathe intertwine.

The Cold-Warm Tango

Imagine, at this aforementioned soirée, a stranger nudges you, peddling their wares. That's the cold outreach dance.

More often than not, this abrupt number leaves you, the dancer, in the cold. Why? Simple psychology. The unfamiliar, especially when it's uninvited, sets off our defenses.

But let’s remix the track. This time, you’re the go-to expert in your field, and someone's ears perk up. They seek you out, eager to know more. This scenario is the rhythm of warm outreach – or what I love to call, the charm of a nurtured email list.

Why Your Email List is Pure Gold

  1. The Trust Factor: Each subscriber is like a golden ticket. They're not just names; they're a community saying, "I trust you. I value what you're offering."
  2. Crafting Your Message: With an email list, you're not just throwing content into the void. You're creating tailor-made messages that resonate with your tribe.
  3. Beyond Business: Emails aren’t just about pitches. It's a chance to build relationships, share stories, and create a community. It's about being authentic, being YOU.
  4. The Commitment Dance: Subscribing is more than just handing over an email. It’s a commitment, a pact. When they join your list, they're invested. They're part of your journey, and that’s powerful.

Final Pearls of Wisdom

Creating an email list goes beyond the metrics; it's about sculpting a lively, dynamic community.

It's about forging genuine connections, sharing authentic stories, and evolving together.

If you've been eyeing that email list idea from the sidelines, consider this your personal invitation to jump in. Trust me, it's where genuine, lasting connections happen.

Oh, and that LinkedIn hiccup I hinted at earlier?

A mere wrinkle in the grand scheme of things. But it was also a jolting reminder: Social media landscapes shift, but an email list? That's your territory, your gold. Guard it, nurture it.

So, while we're on this digital ride together, let's not just work hard. Let's work smart. Let’s make every connection count. Dive in, and turn those email lists into your success story! 🌟


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