Workshops vs. Webinars: Which One Takes the Crown?

Time and again, many of you have approached me, curious about the nuances between a workshop and a webinar. And the ever-popular question I receive is, "Which one truly sells more?" My dear readers, today's the day I unravel my personal experiences and insights surrounding these two captivating formats.

3 Reasons Why Your Tribe Isn’t Buying From You

It’s no secret that the two most common marketing methods coaches have been leveraging in recent years are building their own Facebook group and followers on social media.

As you hear business coaches say all the time,

“Get them in the group, you can sell to them later.”

“Get them to follow you so you can sell to them later.”

Psychographics – Your Ideal Customer Profile Needs More Than Just Demographic Data Title

If you're like most businesses, you're using demographics to market your product. And you may be successful with this strategy...to a certain extent. But if you really want to increase sales and create customers for life, you need to go beyond demographics.

You need to understand the motivations, values, and concerns of your target market. Only then can you create marketing that truly connects with them on a deep level.

Get More Customers in Less Time: 5 Easy Ways to Boost Your Sales Right Now

Every business sometimes needs a quick influx of cash. But I think the reason why I've been getting a lot of questions regarding sales is that the big once-a-year winter holiday is approaching. Woohoo! (Are you guys ready for Christmas?)

Although I just published a blog about the 15 Tips to Keep Your Sales Up This Holiday Season, I came up with a few more strategies you can employ right now to fill in the gaps and make sure you’re covered.

15 Tips to Keep Your Sales Up This Holiday Season

It's that time of year again. The holidays are just around the corner, and everyone is starting to think about what they will buy for their loved ones. For businesses, it's essential to have a strong sales strategy in place to ensure that you take advantage of the increased spending that comes with the holiday season.