It’s no secret that the two most common marketing methods coaches have been leveraging in recent years are building their own Facebook groups and followers on social media.

As you hear business coaches say all the time,

Get them in the group so you can sell to them later.

Get them to follow you so you can sell to them later.

First of all, I want to say congratulations!

You have managed to get people to follow you on social media, getting people to join your FB group, which is no small thing.

With so much competition out there and thousands of accounts fighting for attention, they chose to follow you, which tells me you must have done something right to catch their eyes.

So now that you have them, what do you do?

When it comes to marketing, getting people to join your FB group and getting followers on social media is just the beginning.

But, there's a problem...

Many coaches come to me with a common complaint: They aren't getting much sales despite a good size of audience. 

It sure looks great on the surface to see a large number of social media followers or having a big facebook group but what is the point if no one is buying from you?

Though there could be many reasons, here are three primary reasons why your tribe isn't taking you up on your offers. 

3 Reasons Why Your Tribe Isn’t Buying From You

1. Your content isn't connecting with them

Writing for an online audience is a different ballgame than general writing.

One of the goals with every piece of content you create is to make sure people hang on to your every word, cause if not, they'll just click away.

With that said, if you want to skyrocket your conversions, you need to incorporate what's called the "psychological triggers" into your content.

So what are psychological triggers?

Psychological triggers refer to certain stimuli that elicit an individual's emotional or behavioral response.

Utilizing them can make your content more compelling and persuasive when writing for an online audience. Some examples of psychological triggers that can be used in writing are:

• Scarcity: Creating a sense of scarcity, such as limited time offers or limited stock, can create a sense of urgency and encourage readers to take action.

• Authority: Establishing yourself as a credible authority on the subject matter can build trust and credibility with your audience.

• Social proof: Including customer testimonials, case studies, and other forms of social proof can help build trust and credibility with your audience.

• Reciprocity: Offering something of value, such as a free resource or a discount, can create a sense of obligation and encourage the reader to take action.

• Liking: Creating a sense of connection and likability, such as by using storytelling and sharing personal experiences, can encourage the reader to take action.

• Consistency: Asking the reader to commit to small, consistent actions can lead them to take bigger actions later.

• Curiosity: Creating a sense of intrigue and curiosity can encourage the reader to continue reading and take action.

• Loss Aversion: Highlighting potential losses that the reader may incur if they don't take action can increase the perceived value of taking that action.

2. They don’t trust you enough, yet

Not only will your amazing content make them pay attention, but building their trust is essential too! These techniques should do the trick.

• Be honest: Share accurate and honest information about yourself, your brand, and your products or services.

• Share your values and mission: Clearly communicate your values and mission to your audience. This will help them understand what your brand stands for and why they should trust you.

• Engage with your audience: Respond to comments, answer questions, and encourage engagement on your content. This will help you build a community of loyal followers who feel connected to your brand.

• Share behind-the-scenes information: Share behind-the-scenes information about your brand, such as how your products are made or the process of creating content.

• Be open to feedback: Encourage feedback from your audience and be open to constructive criticism. 

• Respond to feedback promptly and take action to address any issues that are brought to your attention.

• Be consistent: Be consistent in your messaging and actions. This will help build trust with your audience by showing that you are reliable and can be trusted.

• Be transparent about your data collection: Be transparent about the data you collect from your audience, how it's used, and how they can opt-out or control their data.

• Use social proof: Use customer testimonials, case studies, and other forms of social proof to build trust and credibility with your audience.

• Share your failures: Share your failures and what you learned from them, as well as your successes. This will help your audience see you as a real person and not just a brand.

• Be accessible: Make yourself accessible to your audience by providing contact information and being responsive to their inquiries.

3. It's your pricing

Pricing has always been one of the common problems coaches face because selling services like coaching, consulting, teaching, and training, clients are buying something less tangible than a physical (or even digital) product.

If you’re offering services and not seeing the sales you’d like, it might be time to re-think and refine how you package them.

One way to do that is by trying to sell your tribe solutions instead of just your service.

By focusing on a solution-based approach, you can convert more followers into buyers.

When trying to sell a solution, it’s important to focus on what people need and how you can help them get it.

For example, if you are selling marketing services, try to think of how you can help people with their marketing needs instead of simply promoting yourself as a marketer.

Explain the benefits they will receive from using your service and how they will be able to achieve their goals faster or easier than without it.

In addition, make sure that whatever product or service you are offering is actually something that solves a problem for people in your tribe.

Or Sometimes it’s just as simple as Offering More Choices for Your Client.

If you spend some time focusing on how you package your services, you can design them so they better meet your clients’ needs.

There is no one-size-fits-all solution for most problems.

When you offer a few different options, your clients can choose what they need and skip the rest. These options also offer flexibility in pricing to better meet people’s varying budgets.

Your Next Step ...

The good news is, the 3 reasons your tribe isn't buying from you can be easily fixed as long as you apply the strategies mentioned above, however, there is only one REAL reason your tribe will NEVER buy from you...

You'll find the reason behind it HERE, and I'll show you the way to avoid it entirely from the beginning!

Have you joined our FB group yet?

Hello, My name is Ms. Dori, I'm the founder of Coachpreneur University. 

I wanted to take a second to welcome you to my community! My passion is to help heart-centered entrepreneurs just like you build profitable online businesses.

Here's what you can expect from me...

Our goal is to help digital marketing professionals grow and succeed, which we do through FREE mini-challenges in our Facebook group every month. Prizes are often given out to those who take part.

Our members come from different backgrounds and experiences around the globe and they enrich everyone's learning experience. You have the opportunity to ask questions and I personally answer all questions inside my FB group.

Join now to connect, learn, and grow. You’ll be able to meet other coaches, have access to our exclusive members-only content, share your victories, and even have a bit of fun! Join us today - we can't wait to see what you bring to the table!

> Click Here to Join Our Facebook group for more exclusive content <