How on earth do the big, influential content creators stay on top of it all?

Creating content isn’t done on the fly. Small business owners don't get struck by inspiration and crank out posts that magically turn leads into customers.

Successful content marketers have an important strategy they use to plan their content over the long-term for sustainable results.

So what is their secret?

The secret is the importance of being organized! If you want to use content to gain exposure, build relationships, and sell your products and services, you’ll need to be organized too. Read on...

A Steady Stream of Organized High Quality Content

The greatest challenge content marketers face is that they have to create a great deal of content on an ongoing basis. 

Think of all of your different marketing channels – your blog, your YouTube channel, all of your social media accounts, your email list, and so on. 

Think also of the time frame. You will need a stream of content that goes on for months or years, depending on your marketing plan. 

If you're organized, you can handle your content creation and publishing needs no matter the volume, and the best tool that can help you with that? It's by using an EDITORIAL CALENDAR!

Creating an Editorial Calendar

When it comes to creating you calendar, a content marketing strategy has many moving parts. 

The best way to organize these moving parts is to create an editorial calendar. Once your calendar is in place, you can simply open it each day and you’ll know what needs to be done.

Your editorial calendar should include each piece of content and when it needs to be published. It should also include each step along the way to creating the piece, such as planning, writing, image research, and editing.

And the best part? It can help you plan out your content in one location, across all social media platforms. Can you imagine how much time this is going to save you? 

I use Metricool to automate all my content across platforms. Not only that it's just as easy as setting it and forgetting it, it's also super affordable! 👇

You can CLICK HERE to get started using Metricool's basic plan forever FREE. If you decide to upgrade to more social accounts, you can use this coupon I created for you, MSDORI, with a 15-day trial.

In addition, I'm a big fan of their customer service, because it is important to me to reach out for help anytime when I have questions.  I've been with Metricool for quite some time now and they've been nothing but good to me always 😍, with that said I highly recommend them!

Knowing Your Audience and Solving Their Problems

In order to produce content your audience loves, you have to know your audience well. You need to collect data about them and use this to create your content. This requires an organized system of gathering and analyzing data about your audience, and keeping in constant contact with them so you can learn more.

The most effective content is that which offers a viable unique solution to these problems. Your system needs to be designed to pay close attention to these needs and challenges.

Seeing the Big Picture

All of these moving parts, your editorial calendar, and data collection from your market should be aligned with the "big picture," your long-term business goals. 

The first step in getting organized is to review and/or clarify your major goals for the next year or two. This allows you to see the big picture, which makes it easier to understand how your content fits in.

Each piece of content has its own mini-goal within the big picture. Some pieces are for attracting people to your marketing. Some are geared towards building relationships or generating leads. There could also be pieces that are designed to drive sales directly.

The wonderful thing about content marketing is that it costs very little to do. It just takes the time necessary to build an organized, streamlined system for producing and publishing content.

Need help putting together a detailed realistic content plan for your brand so you can start accelerating your business growth? Book a FREE discovery call with me now!

During our FREE clarity call, we will review your current content together and achieve the following:

• ➡️ Crystalize your vision for building an effective content marketing plan for your business
• ➡️ Figure out the roadblocks of what's preventing you from achieving this goal
• ➡️ Customize a realistic content marketing plan just for you and your business to follow your path to success

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