3 types of audiences you must know in your digital journey

Ever felt like you're just spinning your wheels with all this social media stuff? Oh boy, let me tell you about my roller-coaster ride.

Remember when I got sucked into that vortex of every shiny new social media course?

Yeah, I was that person.

Instagram tactics, Pinterest pins, Linkedin, Twitter threads – if there was a course, I probably bought it.

But let me spill the beans: most of them were, well, kinda rubbish.

I felt like I was just another hamster on a wheel, dancing to the tune of these big platforms.

And for what? Crickets. I bet you know the feeling.

And the worst part?

Those long nights hunched over my laptop started costing me more than just money.

Picture this: my kiddos waiting for their bedtime story, and there I was, muttering,

"Just a sec, need to finish this post!" Oh, the guilt.

And those side-eyes from my hubby, who's still trying to figure out Instagram?

Heartbreak city.

But here's where things got interesting:

I ditched the playbook and decided to play the game my way.

Prefer watching to reading?

And that's when I uncovered the three pivotal types of audiences every digital entrepreneur should know.

1. The Cold Audience: Think of them as strangers at a party.

They don't know you or your brand. Your mission? Extend a warm, welcoming hand. How?

With top-tier educational content.

Your posts should be bridges, leading these newcomers right to you, helping them see your value.

2. The Warm Audience: This bunch?

They're your acquaintances.

They've had a taste of what you offer and are hungry for more. Here, authenticity is the name of the game.

Share your beliefs, values, stories. Let them see the heartbeat behind the brand.

Nurture these relationships, and you'll watch them blossom into brand advocates.

3. The Hot Audience: They're your biggest fans, hanging onto your every word, ready to dive deep with you.

But even among them, there might be a few lingering doubts. Your job? Address them. Reassure them. Solidify their trust. Give them a performance that keeps them coming back for more.

It's this profound understanding of my audience that turned my floundering attempts into a thriving online journey.

Today, I don't just post for the sake of it; I connect, truly and deeply.

If you, like the past me, are feeling lost in the vastness of the digital world, remember this:

It's not about serving algorithms, but connecting with humans.

Know your audience, and you'll never feel lost again.

Until next time, when I'll be unveiling my top strategies for crafting content that not only attracts but also converts.

Warmly, Ms. Dori