Thinking of Outsourcing Your Content? Here’s my experience

Thinking of Outsourcing Your Content? Here’s my experience

When I last left off, I was buried under the weight of trying to manage everything in my coaching business,

especially the time-consuming task of creating social media content.


One day, in a fit of frustration, I considered outsourcing.

The idea of having someone else handle my social media tasks was enticing.

I thought, “Finally, I can focus on coaching!”

But as I delved deeper, I realized outsourcing came with its own set of challenges.

Outsourcing felt like a game of 'Telephone'.

My vision often got lost in translation.

Clear communication is harder than it seems.

Time spent managing these changes sometimes felt longer than doing it myself.

But was the cost just time? Or was there more?

IMO, outsourcing can be a time and money sink, especially if you're still refining your brand.

But don't get me wrong...

Today, I'm blessed with a small team of VAs I've personally trained.

They're game-changers for my business.

But it took time to get here.

Speaking of how I got there, I first had to learn to grasp what branding really is...

Prefer watching to reading?

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Understanding the Essence of Personal Branding:

1. Brand Values:

Your personal values act as the foundational roadmap for your brand, guiding every piece of content you create, the interactions you have, and the decisions you make.

For instance, if "integrity" is a core value, honesty becomes a cornerstone of your communications. Similarly, a value like "innovation" would mean consistently seeking fresh approaches.

But beyond just guiding actions, these intrinsic values magnetically attract like-minded individuals, resonating with them on a deeper level, making them think, "This brand truly gets me."

2. Brand Message:

Your brand message is more than a statement;

it's the heart's cry of your brand, embodying the "why" behind your actions.

This message should mirror your experiences, achievements, and the real-world results you've delivered.

It needs to resonate, addressing the genuine pain points and aspirations of your target audience, creating a bridge between your brand's ethos and what your audience truly seeks.

3. Brand Expertise:

This speaks to the unique processes or systems you've developed, like the "Triple Threat Profit System", which exemplify your brand's distinctive approach.

But it's not just about showcasing a unique methodology;

it's about highlighting the transformational results you consistently deliver.

Brand expertise is the assurance that when clients approach you, they're investing in a proven, result-oriented method.

4. Branded Content:

Every piece of content is a chapter in your brand's diary, echoing its values, experiences, and expertise.

For effective resonance, your content should center around key themes that directly address the specific needs of your audience, like vegan desserts or quick meals.

Integrating authentic testimonials adds depth, providing a genuine touchpoint for new audience members to relate and engage.

5. Brand Voice:

Your brand voice is the embodiment of your brand's unique personality, expressed through your writing style, tone, and choice of language.

It's that distinguishable signature making your content unmistakably yours.

Through personal evolution, you move from an unsure voice to a recognizable, consistent brand tone.

And a note for those using AI tools:

Always guide the tool to encapsulate this unique voice, ensuring your content remains genuinely reflective of your brand.

So here's my heart-to-heart advice:

Dive in. Dig deep. Get your hands dirty. Embrace the grind.

Not just because of the budget or the challenges of outsourcing, but to truly understand your brand, your message, and your audience.

There's no teacher like experience.

Tomorrow, I'm going to talk about the smart Solution to Content Creation. Talk soon~

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