Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren’t asking.
So, what is a call to action? It’s telling people what action you want them to take. Typical calls to action include:
Hurry in today.
Buy now.
Call now.
Visit now.
Click here now.
Nothing terribly sexy, I agree. However, if you want to see an increase in your customers, leads, income, etc., this is an essential component.
But, you might be thinking, isn’t it obvious? Why else would you be running an ad if you didn’t want people to buy what you’re selling?
Good question. And it’s true, people do know (if they stop to think about it) that you would probably like them to buy from you.
However, the unfortunate truth is your potential customers aren’t going to spend that much time thinking about it.
People have too much going on in their lives to spend very much time and energy on your business. If they do read your ad or promotional material and it doesn’t contain a call to action, they’ll likely say, “Oh, that’s nice” and go on to the next thing.
And even if they were interested in purchasing your offerings, they may not know what their next step should be. Do they pick up the phone?
Go to a specific Web page? Visit a store? And if they don’t know what they should be doing, chances are they won’t do anything at all.
So you need to tell your potential customers what you want them to do. (Remember, people are busy, and if you don’t make doing business with you easy, they probably won’t do business with you at all.)
So, back to the above call to actions. Did you notice they all had something in common? The word “now” (or, in the case of the first one, “today”).
If people think they can buy from you anytime, they’ll say “oh, I can do this later.” And later rarely comes. You need to give them a reason to buy from you right now, while they’re interested.
Adding the “now” or some other urgency or scarcity technique (maybe a limited time offer or few copies left statement) is a great way to push people into doing what you want them to do right now and not later.
However, other than writing persuasive texts to make your readers take the actions you want them to take,
Branding is still very, very important.
As a business owner, you need a strong brand and you need to communicate that brand effectively.
Therefore, my advice for most situations is to combine branding and direct response.
If nothing else, make sure you don’t forget the call to action.
At the end of the day, the key is to communicate effectively and clearly, having strong copywriting skills can be so helpful.
Do you need help improving your caption writing or sales page conversion rates?
If you want to learn the secrets of copywriting that drive sale and keep customers coming back for more, master the art of copywriting and craft sales pages that not only motivate customers to read them to the end but also persuade them to make their purchase from you I'm willing to help because I understand how hard it is to write a sales page from scratch all by yourself. I've been in your shoes.
Here's what you can expect to achieve when we work together:
My coaching method is result-based, which means you will never have to worry about not being able to achieve your goals.
And the best part? You get to choose different program options that will suit you the best!
If you want to discover the proven step-by-step methods and techniques to create a hypnotic sales page for your product that turns visitors into eager-to-buy paying customers, book a call with me now to discuss in more detail so we can achieve your sales copy goals together!
Looking forward to speaking with you,
