5 Top Tricks Every Successful Marketer Uses to craft content that converts

Every time I opened a new email or clicked on a blog post link, there it was again: "3 Essential Tips," "5 Guaranteed Ways," the list went on.

It seemed as if everyone had jumped onto the "quick tips" bandwagon.

But something nagged at me. As someone deeply invested in crafting compelling content, I sensed a shift in the wind.

The age of simply listing out tips felt outdated, almost robotic.

There had to be a more genuine, personable approach to connect in today's digital landscape.

This realization led me down a path of reshaping how we approach content.

Instead of just enumerating tips, it's about crafting a narrative, telling a story, and above all, engaging in a genuine conversation with your readers.

Let me share what I uncovered.

Prefer watching to reading?

1. Ignite Curiosity with Questions

Do you remember that feeling when a question pops up and you just can't resist finding the answer?

Well, that's our brain craving to bridge the 'curiosity gap'.

So, when next you're writing about, let's say, the wonders of veggies in your diet, give this a spin:

“Ever pondered why those greens on your plate could be the ultimate game-changer for your health?"

Trust me, it'll make your readers' neurons fire up with curiosity.

2. Embrace Controversy and Authentic Opinions

Now, here's a truth bomb:

I'm not the biggest fan of everything on social media.

Sure, it has its moments, but the sea of exaggerated success stories? Not so much.

And as Myrna Marofsky rightly pointed out, “people have remote controls in their heads today.

If you don’t catch their interest, they just click you off”.

So, while it might ruffle some feathers, voicing genuine opinions makes you stand out in a crowd of echoes.

3. The Power of Storytelling

People love stories.

It’s like sharing a slice of life over coffee.

It's not about throwing statistics or data, but about sharing moments, be it joyous or challenging.

It's these narratives, these glimpses into real experiences, that turn readers into listeners.

4. Establishing Authority through Real Experiences

Ever come across "experts" who don’t quite seem to practice what they preach? It's frustrating, right?

But here’s a nugget of wisdom:

You don’t need to know everything to guide someone. Just be genuine, share real experiences, and stay true to your journey.

5. Crafting Relatable Vibes

The best content?

It's the kind that feels like it's speaking directly to you.

It's about diving deep, understanding where your readers are coming from, and reflecting those shared experiences.

And a heads-up for tomorrow:

we're diving into the bustling world of outsourcing.

Content creation is a beast, and sometimes, we all need a helping hand. Catch you then!