CONTENT MARKETING is a marketing strategy that uses online content to attract and engage customers, a low-cost way to turn your tiny business into a worldwide brand with a million-strong fan base. However, not all businesses use CONTENT MARKETING as part of their strategies. Why is that?

There are number of things that hold companies back from enjoying the benefits of content marketing:

Time

Rather than a considerable financial investment, content marketing requires an investment of time, and it can be quite significant. You need to create your content - which can take a great deal of time all by itself - as well as post and manage your content. It takes time to find new content marketing channels and new places to post your content. It also takes time learning how to create different types of content such as videos, webinars, reports, or podcasts. Expect to spend a good deal of time getting your content marketing going.

Skill

Not everyone has the skill set required to create content. Writing, especially, is a challenge for those who haven't written extensively before. Overcoming the technical challenges of producing videos or digital products may also present a roadblock. Many content marketers outsource their content creation for this reason and there are many talented content creators available online. What you spend paying for their talents is a small investment compared to the returns you'll receive. There are also tools and tricks available that make producing content easier.

Resources and Tools

There are many resources and tools you may need in order to create, publish, and manage content. Finding the right resources and learning how to use them can present a challenge. You can expect some technical difficulties along the way as well. The good news is that content creation tools have gotten easier to use and there are now more helpful resources available than ever.

Over-Complication

It's natural for first-time content marketers to make things more complicated than they need to be. Imagine sitting down with a pen and paper to brainstorm a list of blog post topics. It may seem quite daunting.

But content creation is actually exceedingly simple. What does your audience want to know? What expertise do you have that could help your audience overcome problems they face? What kinds of content does your audience like? Answer these questions to identify what your customers want, and then give it to them.

Too Many Options

Once you get into content marketing, you'll find that there is a dizzying array of methods you can use to reach your audience. If you try to use them all, you'll become overwhelmed and give up. It's important to narrow your options down to those that are most effective and to recognize your capacity. You can't be in all places at once, at least not in the beginning.

No Results

Finally, you may feel disheartened because you're not getting the results you'd like from your efforts. Content marketing is just like anything else: it takes a great deal of trial and error. You have to monitor your activities and make changes when necessary. Every method doesn't work in the same way for everyone.

When I first started my business, I didn't have time to write blog posts and articles for my website, not was I a writer.

I didn't have resources either to create engaging content. But then I discovered this tool that made it all possible… and now I'm getting more traffic than ever before!Here are a number of things that hold companies back from enjoying the benefits of content marketing.

Content is the lifeblood of marketing. It's the way you get your message out to the world, spread awareness of your brand, and build a public face for your business. Whatever your marketing goals are, content will play a crucial part in achieving them. But why am I telling all these reasons why you may not be using content marketing?

The goal is not to discourage you. I used to avoid blogging. I didn't have time to write blog posts and articles for my website, nor was I a writer. And I certainly didn't have money to pay a writer. I didn't have the resources to create engaging content either.

However, I still find myself returning to content marketing after ten different failed businesses and almost a decade spent in the online space, no matter how bad I tried to avoid it.

Look, here's the bottom line, whether you're an established business or just starting, marketing is critical to spreading brand awareness, attracting customers, and bringing in sales. So with that being said, There's no way around not using content marketing for your business.

The good news is? I sure know what I'm doing this time around, and if you're looking for a successful content marketing strategy for your business, I'm here for you.

Need help putting together a detailed realistic content plan for your brand so you can start accelerating your business growth? Book a FREE discovery call with me now!

During our FREE clarity call, we will review your current content together and achieve the following:

• ➡️ Crystalize your vision for building an effective content marketing plan for your business
• ➡️ Figure out the roadblocks of what's preventing you from achieving this goal
• ➡️ Customize a realistic content marketing plan just for you and your business to follow your path to success

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