There are many elements that go into a sales page and each has a direct effect on conversions, but there's one very important element that absolutely must be there:
It has to address the customer's pain or challenges and offer a unique solution.
People buy products and services because they have some problem they're facing, and the product or service offers a solution.
There are many choices out there, but they're looking for someone who speaks directly to their needs and offers the solution that's perfect for them.
For example, you may be a solo entrepreneur trying to get your business off the ground and you just can't seem to figure out how to get traffic to your site.
If a sales page offers you a way to quickly and easily drive traffic to your website, you're likely to buy what that page is offering.
So, the first step in creating your sales page is to discover these pain points and exactly how your product provides a solution.
Start by creating a customer avatar.
This is a profile that describes your target market demographically as well as psychologically.
Get to know your audience and what problems they face. What solutions are they looking for?
Money – People are looking for solutions that save them money.
Time – They're looking at faster and easier ways to do things.
Social – Everyone wants to belong.
You can research your target market online using social media and other online sources, but the best data comes from talking to people directly.
Conduct interviews or surveys, or reach out to customers one on one and they'll tell you exactly what problems they're facing.
Look at your product or service.
If you don't already have one, create a unique value proposition. This statement explains specifically how your product offers value to the customer.
Starting from your product, what problem does it solve? How does this line up with what you know about your market?
Once you understand the challenges your audience members are facing, you need to make this the key point of your sales page. Its purpose is to show people how your product uniquely solves this problem. Ways to do this include:
As you can see, a great deal goes into creating a sales page, but this is the most fundamental determiner of success.
Get to know your audience and provide a solution to their problems, and you'll see conversions.
I put together a sales page flow template for you. Click to download your copy now so you can create a sales page that will help you close more deals and drive more conversions!
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