I used to be so scared to send out emails to my list, 😓
because I literally took it so personally and got upset seeing I have lost another list member due to them unsubscribing. ðŸ˜
Guess what I did to avoid this feeling?
That's right, I stopped emailing my list completely.
Now that I think about it, that was the dumbest thing I ever did,
Although it wasn't a huge list,
Still, I left 400 people cold just like that,
and you guessed it right I wasted all my efforts and
by the time I decided to email my stale list again
They had no idea who I was and some of them even reported me as spam!
If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing.
Well today I will share three good reasons why you should look forward to getting unsubscribes! 🤔
The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it.
So congratulate your self when you get the unsubscribe because you are actually using your list.
To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email.
Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown.
If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.
Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style.
Those that don’t will unsubscribe. The good thing though is that if they don’t care for your style you will never build a relationship with them.
If you can’t build a relationship with them they will most likely never buy from you.
So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.
So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.
I’ve tested and tried quite a few email marketing tools.
For me, a good email tool lets you design and send engaging newsletters while making your life easier with easy-to-use features like email automation and segmentation.
The tool must have all the features you need and be affordable.
All these things, and a little more, I found in MailerLite. I've been with them for quite a while now and I absolutely love them!
MailerLite is a beginner-friendly tool that comes packed with advanced features. You can easily get started with their drag & drop editor to build interactive emails. For lead generation, you can use their pop-ups and landing pages.
My favorite features are:
The wide collection of templates for emails and landing pages
The easy drag & drop editor
The professional landing page builder
The many pop-up variations
Advanced automation
In-email quizzes, surveys and other interactive elements
24/7 live support (that's important to me!)
Curious to see why I’m a big fan of MailerLite?
If you click on my special link to create a free account, you’ll receive all premium features for an entire month. Afterward, you’ll continue with their free plan—no strings attached.
I love all my members. They come from different backgrounds and experiences around the globe and they enrich everyone's learning experience. You have the opportunity to ask questions and I personally answer all questions inside my FB group.
Join now to connect, learn, and grow. You’ll be able to meet other coaches, have access to our exclusive members-only content, ask questions, share your victories, and even have a bit of fun!