Debunking Popular Business Coaching Myths: What You Need to Know
You've probably heard business coaches claim things like
- "Social media isn't actually free, considering the time and effort it demands."
- "Tired of giving free coaching with no returns? Use my coach-targeted marketing method and start raking in cash immediately!"
- "Want premium clients? Charge premium prices!"
- "Why waste time posting daily when you can buy my ad program and I’ll help you how to make money instantly?
Well, let me tell you something—these claims just don't cut it, and I'm here to reveal what's really going on!
Social Media: A Free Tool for Entrepreneurs
Social media is undeniably free—it's a FREE TOOL!
If you're not willing to invest your valuable time into nurturing your business (your baby) and cultivating your audience, then what kind of entrepreneur are you?
Transforming Free Coaching into Paid Opportunities
Struggling to monetize your free coaching sessions?
Perhaps, instead of teaching another marketing technique, it's time to help people refine their free coaching structure. This way, you can teach them how to leverage free coaching into paid opportunities.
When Premium Prices Make Sense
Encourage clients to set premium prices if they want premium clients.
It really comes down to how well these coaches know your offer and the results it promises.
Like, if your service is gonna give me a $10k return, then paying $3k for it is a total no-brainer.
And hey, if spending $5k could somehow magically make my crush like me and become my boyfriend (I mean, without any hocus pocus), I'd be down for that too!
In situations like these, it totally makes sense to charge a premium price.
But in most cases, if your offer isn't result-based, it'd be tough to sell at those high prices.
The Reality of Buying Ads as a Newbie
As a newbie, you might be tempted to jump into buying ads right away.
I'd say if you're new to this whole thing, maybe hold off on buying ads for now.
Ad costs aren't getting any cheaper, 'cause everyone's fighting for that precious ad space.
And, like, if you don't have an automation system or a complete funnel set up, you're basically just tossing your cash down the drain.
These coaches who are trying to sell their ad programs to you, are they the one setting up your sales funnel and automation system? If not, definitely then take a step back before jumping into the ad game.
The Entrepreneurial Mindset
I get it—you're investing all this time and effort into free work, yet you still haven't reaped any financial rewards.
But it's crucial to recognize that complaining about investing time in free resources is not the entrepreneurial mindset you should adopt.
Personally, I know several mentors who started from scratch by consistently posting content for years, some even conducted free masterminds for five before they began making money.
And you know what? They're millionaires now.
If you’re just starting out, I’m not saying it’d take you 5 years to start making money, but i’m just reminding you that success takes time and effort.
So instead of focusing solely on the end goal of making money, try to shift your mindset to enjoying the journey and the process of building your brand and serving your audience.
Remember that every small step you take towards your goal is progress, and it all adds up in the long run.
Embrace the learning experiences and challenges that come with building a business, and don't give up when things get tough.
With dedication, persistence, and the right mindset, you can achieve success and build a fulfilling and profitable business.
Not convinced?
In Chris Anderson's article, “Why $0.00 is the future of business,” he emphasizes that free content or services are simply basic versions of your paid offerings.
These freebies serve as a strategic marketing tool to showcase your value, establish trust, and demonstrate your expertise to potential customers.
Providing valuable and relevant free content, such as blog posts, webinars, or e-books, helps build credibility with your target audience. This approach can lead them to consider purchasing your premium products or services.
Avoiding Get-Rich-Quick Schemes
Before we dive into the reasons for investing time in free work, it's essential to address a common pitfall: the lure of get-rich-quick schemes and shortcuts.
I'll be honest—I fell for them too when I first started out.
Many people tried to sell me on joining their large Facebook groups long time ago to promote myself (among other tempting offers), it’s not their fault, I think Facebook started suggesting the big groups to start charging, and although it’s tempting, I still turned them all down. Why?
Because what I truly wanted was to build my own business from the ground up, without relying on selling to other business coaches’ existing audiences. I wanted to create my own loyal following, my own empire.
This desire for authenticity and self-reliance has led me to adopt a different coaching approach. Instead of promoting unrealistic dreams and deceptive tactics, I'll give it to you straight:
The real power of FREE: Understanding the Three Key Benefits of Investing Time and Effort as an Entrepreneur
Now, if you’re willing to do whatever it takes to succeed, I’m going to help adjust your perspective and enlighten you on the true essence of entrepreneurship.
If you're seeking to build a long-lasting, successful business and brand, you likely won't see immediate financial returns.
With that in mind, let's move on to explore three key reasons why investing time and effort into free work, sometimes even for an extended period, can ultimately lead to success:
This is a relationship business: I cannot stress this enough, and you'll hear me repeat it a thousand times over—building meaningful connections is crucial in this industry.
Skill development and expertise: By offering your services for free initially, you're providing yourself with ample opportunities to hone your skills, gain valuable experience, and establish yourself as an expert in your field. This investment of time and effort will pay off when clients start recognizing your expertise and seeking you out.
Brand visibility and trust: By consistently delivering quality content and services for free, you're giving potential clients a chance to discover your brand and become familiar with your offerings. Over time, this helps build trust and credibility, which are vital for turning prospects into loyal, paying customers.
Enjoying what you've read so far?
Let's stay connected on Facebook!
Feel free to add me as a friend using this link to my personal profile.
Looking forward to connecting with you!
Have you joined our FB group yet?
Hello, My name is Ms. Dori, I'm the founder of Coachpreneur University.
I wanted to take a second to welcome you to my community! My passion is to help heart-centered entrepreneurs just like you build profitable online businesses.
Here's what you can expect from me...
Our goal is to help digital marketing professionals grow and succeed, which we do through FREE mini-challenges in our Facebook group every month. Prizes are often given out to those who take part.
Our members come from different backgrounds and experiences around the globe and they enrich everyone's learning experience. You have the opportunity to ask questions and I personally answer all questions inside my FB group.
Join now to connect, learn, and grow. You’ll be able to meet other coaches, have access to our exclusive members-only content, share your victories, and even have a bit of fun! Join us today - we can't wait to see what you bring to the table!